Introducing Rethink Labs: Unifying AI and Digital Assets Expertise Under One Roof

After years of building exceptional capabilities in both artificial intelligence and digital assets, we're thrilled to announce the unification of Rethink AI and Rethink Ledgers under a single brand: Rethink Labs. This strategic rebrand reflects the reality that today's most innovative solutions require expertise that spans both AI and blockchain—and we're uniquely positioned to deliver exactly that.
Why Rethink Labs?
The decision to unite our brands stems from a fundamental shift we've observed in the market: the convergence of AI and digital assets is no longer a future vision—it's happening now. From AI-powered trading algorithms analyzing on-chain data to smart contracts that leverage machine learning for dynamic decision-making, our clients increasingly need partners who understand both domains deeply.
"For years, we've operated Rethink AI and Rethink Ledgers as separate entities, each building world-class expertise in their respective domains," explains Bart Cant, Founder and Managing Partner of Rethink Labs. "But as the market evolved, we saw our clients facing challenges that required both AI sophistication and blockchain expertise. The rebrand to Rethink Labs reflects our commitment to being the partner who can navigate this convergence—bringing together the best of both worlds to solve complex, real-world problems."
Combining Decades of Experience
The unified Rethink Labs brings together substantial experience across both technology domains:
In the AI space, our team has delivered machine learning solutions, natural language processing systems, and intelligent automation platforms across industries from healthcare to finance. We've built recommendation engines that process millions of data points in real-time, developed predictive models that drive strategic business decisions, and created AI systems that transform customer experiences.
On the blockchain and digital assets side, we've developed DAML applications for institutional-grade networks like Canton, built DeFi protocols handling significant transaction volumes, and helped financial institutions navigate the complexities of tokenization and digital asset custody. Our work spans from smart contract architecture to regulatory compliance in capital markets.
Greg Stone, Director at Rethink Labs, emphasizes the strategic value of this combination: "The intersection of AI and digital assets represents one of the most compelling opportunities in technology today. Our clients are exploring use cases like AI-driven portfolio optimization for digital assets, automated compliance systems for tokenized securities, and intelligent oracles that bring off-chain AI insights on-chain. Having deep expertise in both domains isn't just an advantage—it's becoming essential."
What This Means for Our Clients
For our clients, the Rethink Labs brand represents a streamlined partnership with a team that can address the full spectrum of modern technology challenges:
- Unified Expertise: No more navigating separate organizations for AI and blockchain needs. One team, one vision, comprehensive capabilities.
- Accelerated Innovation: By combining AI and digital assets expertise, we can deliver solutions that would be impossible for single-domain specialists.
- Proven Track Record: Our work with financial institutions, fintech startups, and enterprise clients demonstrates our ability to deliver production-ready systems that meet institutional standards.
- Future-Ready Solutions: As AI and blockchain continue to converge, our integrated approach ensures clients stay ahead of the curve.
Looking Forward
The rebrand to Rethink Labs isn't just about a new name—it's about better serving our clients in an increasingly complex technological landscape. Whether you're a financial institution exploring tokenization with AI-powered analytics, a startup building the next generation of DeFi protocols with intelligent automation, or an enterprise seeking to leverage both AI and blockchain for competitive advantage, Rethink Labs brings the comprehensive expertise you need.
As Bart Cant notes, "We've spent years building deep expertise in AI and digital assets separately. Now, as Rethink Labs, we're excited to bring these capabilities together to help our clients navigate what's possible when these technologies converge. The future isn't about AI or blockchain—it's about AI and blockchain working together, and we're here to help our clients lead in that future."
About Rethink Labs
Rethink Labs is a technology consulting firm specializing in artificial intelligence and digital assets. Formed through the unification of Rethink AI and Rethink Ledgers, we bring together extensive experience in machine learning, blockchain technology, and financial services to help organizations navigate the convergence of these transformative technologies. Our expertise spans AI strategy and implementation, DAML development for Canton Network, DeFi protocol design, tokenization solutions, and intelligent automation systems.
For more information about how Rethink Labs can help your organization leverage AI and digital assets, contact us at hello@rethink-labs.com.